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Why Mood Boards Matter
Luke Watkinson 5/14/25 Luke Watkinson 5/14/25

Why Mood Boards Matter

At LW Studios, we begin many branding projects with a mood board—a curated visual collage that explores potential directions your brand can take. Think of it as a creative roadmap that helps us align on vision, tone, and style before diving into design.

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Good Branding is invisible, but Bad Branding is unforgettable (for all the wrong reasons).
Luke Watkinson 5/13/25 Luke Watkinson 5/13/25

Good Branding is invisible, but Bad Branding is unforgettable (for all the wrong reasons).

If your brand isn’t connecting with your audience, it’s time for a refresh.

How would you rate your current brand identity?

Message LW Studios if you’re thinking about a rebrand!

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