Why Mood Boards Matter
At LW Studios, we begin many branding projects with a mood board—a curated visual collage that explores potential directions your brand can take. Think of it as a creative roadmap that helps us align on vision, tone, and style before diving into design.
Good Branding is invisible, but Bad Branding is unforgettable (for all the wrong reasons).
If your brand isn’t connecting with your audience, it’s time for a refresh.
How would you rate your current brand identity?
Message LW Studios if you’re thinking about a rebrand!
Why your brand needs more than just a logo.
A great brand isn’t just a logo — it’s an experience.
A logo is just one piece of a much bigger picture.
Your brand identity should include colours, typography, tone of voice, and brand storytelling.
Consistency is key! Every customer interaction should feel cohesive and intentional.
At LW Studios, we help businesses craft bold, strategic brands that stand out.
If you’re launching a business (or rebranding), let’s talk!
Drop a mail or send us a DM.
The Psychology of Colour in Branding – How to Choose the Right Palette for Your Business
Let’s take a look at some case studies. Red: passion, energy, urgency (used by brands like Coca-Cola & Netflix). Blue: trust, reliability, calm (seen in brands like Facebook & PayPal). Yellow: optimism, creativity, warmth (McDonald’s & Snapchat).