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Why your brand needs more than just a logo.
Luke Watkinson 5/5/25 Luke Watkinson 5/5/25

Why your brand needs more than just a logo.

A great brand isn’t just a logo — it’s an experience.

A logo is just one piece of a much bigger picture.

Your brand identity should include colours, typography, tone of voice, and brand storytelling.

Consistency is key! Every customer interaction should feel cohesive and intentional.

At LW Studios, we help businesses craft bold, strategic brands that stand out.

If you’re launching a business (or rebranding), let’s talk!

Drop a mail or send us a DM.

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The Psychology of Colour in Branding – How to Choose the Right Palette for Your Business
Luke Watkinson 5/28/19 Luke Watkinson 5/28/19

The Psychology of Colour in Branding – How to Choose the Right Palette for Your Business

Let’s take a look at some case studies. Red: passion, energy, urgency (used by brands like Coca-Cola & Netflix). Blue: trust, reliability, calm (seen in brands like Facebook & PayPal). Yellow: optimism, creativity, warmth (McDonald’s & Snapchat).

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